Escario, Cebu City

EDSAArchitects’ task was to design a temporary establishment in the bustling City of Cebu which will be home to one very prestigious car brand MINI, focusing on an immersive brand experience and giving shoppers the opportunity to browse the latest car models in a retail setting which is completely removed from a conventional automobile showroom environment. The structure is made of recycled container vans juxtaposed to an interesting composition of volumes and grey tones. The store also showcases the latest in retail technology set under the stringent design guidelines, in collaboration with MINI’s in-house design team.